Information wants to be socialized it wants to be free and be discussed and analyzed and commented on and distributed. Information wants to do all this and it’s up to the journalist to manage it and leverage the conversation. But there are a few questions that beg for answers, like how do journalists participate in the conversation but still remain objective? What about ethical and legal issue because nowadays everyone can publish anything they want on professional sites? and finally, what happens when you really want the audience to participate, but they don’t?

I like this chapter because it works to address these questions. In the past comments  left on articles or blogs have been mostly negative. Briggs points out that most journalists hate reading online commentary because it’s stinging and distracting but there is some evolution going on when it comes to this.  As this technology is evolving and getting better newsrooms are becoming more accepting of their responsibility to ween out the bad from the good. Also more of the actual commentators are expecting more of each other as well.

I like the section about making conversation because it discuses how news stories and blog posts have mushroomed into a full social networking tool, they have become more than comments but rather a conversation I think. The good thing is that there is full participation by journalists on Facebook, Twitter, and many more.  Mandy Jenkins tells us how she does it and i like her list.

1. She answers all questions

2. She addresses criticism, without being rude

3. She does go publicly or privately

4. She shares good responses

5. She publicly corrects herself

6. And finally she always acknowledges new tips.

I like that list because it’s short sweet and to the point. I don’t think you can go wrong or be penalized if those steps are followed. People converse through comments but they can also converse through social networking.  The percentages of photos shared and content created represents a new way of connecting that social media has been able to do with people and communication information.

Why is news conversation important? Well I think it is important because it’s interactive it gives people an online community to exchange ideas and thoughts with. I like that Briggs says that journalists must get involved! Not just commenting and keeping the conversation going but in the upkeep of the web page or website. It does require energy so getting involved is a must! A website that reminds me of this is  because content editors and produces are involved with overseeing the site and because it allows for collaboration among journalists.

I can get behind the idea of setting guidelines for participating as well as monitoring of offensive content.  I like this chapter because it further helps journalists use their resources to their advantage it puts in perspective the idea that we have a responsibility to the public to put compelling stories up and also stories that will allow interaction and response from the community.